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Zumba is a kind of dance which was started by Alberto Beto Perez, a Colombian dancer and Choreographer. This dance form was meant to make people healthy and physically fit as Zumba is comprised with lots of physical activities and aerobic moves. It is the mixture of martial arts, mambo, merengue, salsa, samba, Soca, hip-hop and many other dance forms. With the passage of time, Zuma has been adopted as prominent way for fitness.

Zumba was founded in 2001 and today it has approximately 140,000 dance centers in over 185 countries. Approximately 14 million people are having Benefits of Zumba Classes across the world.
The company's dance center is generally called Zumba academy. Dance classes are parted into the sessions and are taught by license holder instructors. These dance sessions include samba, cha cha cha, merengue and AXE music and dance is performed on fast and slow rhythms.

Apart from dance, Zumba also produces dancewear and footwear under its own brand name which is generally called Zumba wear. It also produces Zumba Dance DVD workouts, music collection. It also organizes fitness program time to time to make people aware about healthy life. Zumba has also adopted by many celebrities across the world, some of them are Jennifer Lopez, Jackie Chan, Kirstie Alley, Emma Watson, Victoria Beckham, Halle Berry, Toni Braxton etc. Zumba is also associated with numerous charitable organizations such as American Heart Association, World Food Programme, Feeding America, Augie's Quest.