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Wrangler is one of the renowned brand of jeans and other clothing products. The brand is under the possession of an American Clothing Corporation namely “VF Corporation”. It is a publicly held organization and is engaged in the manufacturing and marketing of jeans and other clothing products. The brand was a brainchild of Blue Bell, who with the help of a famous tailor Rodeo Ben started to manufacture jeans line for cowboys in 1946 and give the jeans a brand name “Wrangler” which is a synonymous with the name for a working cowboy. He named the organization as “Blue Bell Overall Company”. After designing and testing at least 13 pairs of prototype jeans and Blue Bell introduces Wrangler jeans with a Lot Number 11MWZ to American consumers which was re-named as 13MWZ. The Wrangler entered into the European market, after its originator established a factory in Belgium in 1962. The Blue Bell Overall Company was acquired by the VF Corporation of Pennsylvania in 1986 which helps in the global success of the Wrangler brand. The organization operates various manufacturing and distribution units throughout the world to serve people of all Age groups with its wide range of jeans and other clothing items. It also operates various retail and independent locations in the Middle East, Asian, African, American and Australian countries around the Globe and is being operated by its headquarters located in downtown Greensboro, North Carolina in the United States. Lee, JanSport, and The North Face are the various sister brands of Wrangler. It additionally offers on-line shopping facility through various e-commerce websites to its large number of customers worldwide.