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Maybelline is recognized as the number one cosmetic brand which has marked its presence throughout the world. The brand has been developed by Tom Lyle William in the year 1915. Initially, it was just a family-owned business but later on, it becomes the leading cosmetic brand of the world. The headquarters of the brand resides in Chicago, Illinois, United states. Maybelline products provide the customers with a scientific advanced formula along with revolutionary textures varieties and trendsetting shades which are quite helpful in exploring new look of an individual. No doubt, the Maybelline products are quite expensive than other cosmetic products but in case of quality, Maybelline is the best. The products which are being offered by the brand are Mascara, lipsticks, foundations, eye pencil, kajal, nail colors, lip gloss, lipcare, nail care and much more. The slogan of the Maybelline “Maybe she’s born with it, Maybe its Maybelline” has attracted the customers and in result of it, the people who have used Maybelline products are quite happy with their outcomes. The story behind the generation of the brand is, when the tom was of 19, he saw her sister using Vaseline with Coal dust to give her eye-lashes a darker and fuller looks. Then he followed the same formula using his chemistry set and discovered a lash-in-brow-line. This product was later on renamed as “Maybelline” by the Tom to give honour to his sister. Then this small firm keep on developing amazing products like Cake Mascara, Ultra lash and etc. In 1967, Tom sold the company to Plough Inc (Schering-Plough) and the entire company moves from Chicago to Memphis. In 1990, the company was again sold to a New York investment firm named as Wasserstein Perella and the company headquarters shifted to New York.