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Forever 21 is an American fashion brand which operates over 400 retail stores throughout the USA. It is based in Los Angeles, California, USA and is one of the 150 largest companies in America. It offers clothing and accessories for men, women, girls and plus size. Forever 21 has the workforce of over 30,000 employees.

Forever 21 was started in 900 square feet store in Los Angeles as Fashion 21 in 1984. Its Founders were Do “Don” Won Chang and his wife Jin Sook Chang, who moved to USA from South Korea. It was then known as Fashion 21 and generated the Revenue of $ 700,000 in its first year of business. Its apparels were designed for the Korean diaspora in the USA. The success of the store led the Chang couple to open other stores. Meanwhile Fashion 21 was renamed to Forever 21. The 11th store of Forever 21 was opened at Panorama Mall in Panorama City, California in 1989. The store Size was upgraded to 5000 square feet and had presence in some shopping malls across the country. Forever 21 stepped outside of California by opening its store in Miami, Florida. By 1997, it was the operator of 40 stores throughout the USA. In 1999, Forever 21 redesigned its stores with the size upto 9,000 square feet. It launched its XXI flagship store in several parts of the USA such as Texas, Miami, Chicago, Los Angeles, and one in Edmonton, Canada. XXI stores offered products of latest fashion and were spread in an area of 24,000 square feet. In 2002, it was listed among one of the fifty largest privately owned companies in LA, California. In 2003, the company went online and started its e-commerce operations.

The company had launched its several brands such as Forever XXI, For Love 21, Gadzooks etc by 2005 with its expansion to over 350 locations. It introduced its collection for girls under Heritage 1981 brand while started a line of 21MEN for men. The company touched the $1 billion mark in 2007 followed by its launching in South Korea in 2008. Year 2009 marked the launching of its other brands such as Love 21 and Plus One.

Apart from stores, Forever 21 sells its line of fashion brands online at www.forever21.com. Its shipping facilities are available to over 25 nations.